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One-To-One Makes Sense To Your Customer, It will make sense to you too. Successful marketers understand and occupy the consumer's media comfort zone. Communications are received at the buyer's convenience, triggered by events and transactions pertinent to the individual. They are delivered by a variety of RR Donnelley personalized media, each complementary to the next, but always on point for the customer. We use our imaging technology to help you manage the integration of personalized, feature-rich mail, email, web-based video and mobile into a logical, sequenced customer dialogue. You can speak, listen and respond to your prospect as never before. The dividend of RR Donnelley's 1:1 customization is scale. You can touch thousands of customers as easily as one.
Personalization Drives Response Rates
The basis for one industry study was to show how color, when used boldly and well in a design, can greatly increase the response rate of direct mail campaigns.
While study successfully showed that a direct mail piece using color drew a greater response than a black and white piece, a closer look at the figures reveals something more interesting. Personalization of the direct mailer was the most important factor in driving response rates. The challenges of personalization are targeting, timing and presentation. RR Donnelley Response Marketing Services helps business leaders turn these into profitable opportunities every day. We use sophisticated analytical tools to perfect the logic, timeliness and delivery of individual messaging. A suite of communications orchestrates a dialogue with your customers that build interest and profitable activity. You can count on RR Donnelley comprehensive resources to deliver personalized communications and outstanding results! Learn how personalization driven by technology and insight can increase your Return on Investment | | ||||||||||||||||||||||
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