Direct Marketing | Direct Mail & Omnichannel | RRD

Data-led instincts. Omnichannel methods.
Passion for performance.
It’s all here.

The pressure to deliver and prove marketing ROI is only growing.

RRD’s Direct Marketing Group — DMG for short — has exactly what you need: the means to achieve repeatable, next-level engagement across your audience’s most preferred channels.

Need to deliver ROI?
DMG has your solution for that.

Don’t let a lack of expertise or shrinking budget keep you from driving KPIs that get noticed.

With DMG, everything you need to make direct marketing smarter — not harder — is right here.

Direct mail is a fundamental piece of my touchpoint strategy.

Help me drive better performance than I ever have.

I’m new to the direct mail channel.

Help me integrate mail effectively with my digital channels to maximize engagement.

Your target audiences are unique.

We feel the same way about our direct marketing methodology.

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1. Identify

AUDIENCE & INSIGHTS

Identify, understand and prioritize the right audience.

List sourcing and data enrichment
Profiling, segmentation, and modeling
Reporting and data visualization

Learn more about audience and insights

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2. Create

MESSAGING & DESIGN

Apply insights to messaging and design that informs, resonates, and drives performance.

Concept, copy, and design
Testing methodologies
Dynamic personalization
Response-driving tactics

Learn more about messaging and design

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3. Deploy

CHANNELS & OPTIMIZATION

Connect with your audience via scheduled, automated, triggered, or complete journeys.

Direct mail platform
Postal optimization
Marketing automation
Email services

Learn more channels and optimization

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Resource

Testing: The Secret Weapon to Boosting Marketing ROI in 2024

Tim Pietrini, VP of Strategic Development for RRD’s Direct Marketing Group, has over 40 years of experience “beating the control.” Effective testing strategies continue to be part and parcel of his success.

Tim’s take on testing to move the needle

Resource

5 Ways To Lower Acquisition Costs Via Performance Improvement

RRD’s team of direct marketing strategists reveal a combination of enduring tips and contemporary insights to improve ROI right now.

Access the guide

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In the news

RRD commits to reducing its greenhouse gas emissions by 25% over the next 10 years.

Get Connected.

Today’s buyer journey is anything but a straight line. To convert valuable prospects and customers into loyal partners and advocates, it takes an expert.