RMS has a value proposition which is unique in the direct mail print services marketplace. It is founded on the experienced use of direct marketing strategy. Our account executives are experienced in determining and understanding the performance drivers in a client's business, and linking these to direct mail program design.
To this end, our client engagements involve these activities:
- Program analysis
reviewing past promotional programs with a focus on lists used, offers made, product positioning and copy platforms, all for the purpose of finding what has positive and negative effect on outcome. Armed with this knowledge, objectives are set with client collaboration, an actionable testing strategy is formulated, and a program is outlined for execution.
- Offer development, and positioning
Using a core of experienced program strategists, and in collaboration with our clients, RMS can confidently position products or services before select customer segments, and develop the offers and incentives necessary to promote response. As well, the strategists give high level direction to our copywriters and artists to design the most appropriate mailing piece. The program strategists are members of the Sales Department.
- Project Management and Account Management
The direct mail program is managed by teams of account coordinators experienced in the dynamics of direct mail program design and management. They are accomplished at anticipating and avoiding unseen obstacles to successful execution. The teams are located in the sales offices and in the manufacturing facilities.
- Response Analysis and Interpretive Reporting
Post program, clients turn over raw results information to the account executive team, and with support from experienced program strategists results are read to clarify test results and validate findings. Based on these analyses clients are advised on what factors to further test, as well as what programs are perfected for direct mail roll-outs.
The RMS Sales Department takes the lead in developing direct marketing strategy, and holds a wealth of experience and intuition for successful direct mail programs.
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