RR Donnelley Response Marketing Services has assembled the most comprehensive production and direct mail services platform anywhere in North America and Europe to meet the strategic production and marketing needs of the leading direct marketers on the globe
RMS creates, manages and produces world class direct mail programs. These programs are designed to deliver outstanding financial results to our client. The promise is fulfilled by hosting and supporting our "Centers of Excellence.
- Direct Marketing Strategy
Including program analysis, concepting, positioning, targeting, objective setting, offer development, creative direction, project management, copy development, test programs, response analysis and interpretive reports.
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- CRM and Database Marketing
Such as house file analytics, file appending, customer profiling, list research, modeling, list acquisition and brokerage, dealer registration, and marketing file development.
- List Processing and Direct Mail Data Processing
Including list hygiene, conversions, merge purge, selects and postal sorts
- Creative Design and Copy
Creative, that leverages proprietary package finishing technologies, feature application, high intensity personalization, customization and data driven versioning.
- Direct Mail Print & Production
Production, including lithographic and flexographic print, variable color, multiple web finishing and assembly, high intensity personalization, customization and data driven versioning.
- Postal Management
Including valuable, cost reducing sortation and gathering, mail tracking, and nation-wide postal logistics for timed in-home delivery.
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