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Situation:
 Customer A, one of the nation's largest financial institutions, is one of the first to offer the recently allowed Health Savings Accounts (HSAs). An HSA is a tax-favored savings account combined with a qualifying high-deductible health insurance policy. This new emerging market has projected annual growth of 20% (30,000,000) by 2011. In addition to financial institutions, insurance carriers (managed care), consultants, third party administrators, and companies are looking for fulfillment and outsourcing.
Customer A needed to develop and implement enrollment and welcome kits as fulfillment materials associated with HSAs, and wanted the provider to have expandable capacity as well as expertise. RR Donnelley Business Communication Services (BCS) is able to meet all of Customer A's requirements and more.
Solution:
BCS' Dynamic Document booklet solution saves the customer time and money on traditional kit building and communicates more effectively using personalization and customization within their user-friendly booklets. Another BCS client, Open Solutions, Inc., provides the information processing services. The enrollment kit solution is a perfect bound booklet that includes a letter, an NCR application form, agreement and privacy policy, pricing and rate sheets, and a return envelope. The welcome kit solution is a saddle-stitched booklet that includes a personalized cover letter, information pages, MICR checks, and deposit coupons.
Estimated mailing for the current year is over 80,000 outgoing packages. Packages are mailed first class to the "employee" from the St. Charles, IL facility, and turnaround time after data is received is 2 days.
Customer Benefits:
BCS' ability to produce all elements of the kits from a single data stream, as well as handle all fulfillment services necessary, provides cost-saving efficiencies. And BCS' fast turnaround time is a competitive advantage.
BCS is expert in the products needed for HSA fulfillment including:
- Pre-enrollment kits
- Enrollment kits
- Brochures and manuals
- Statements (Monthly account)
- Letters (Account notification, pin number, application reject, NSF, and failed vetting)
- Checks
- Deposit slips
- Marketing materials (i.e. direct mail solicitation to corporations)
Results:
The customer is pleased with the total fulfillment process. With BCS' Dynamic Document solution, obsolescence and document inventory are reduced. The message and content are more flexible and are targeted specifically to the recipient for increased understanding. Finally, the fast turnaround time to produce the booklets is what the customer desired. BCS has also partnered with Finity Communications creating "SmartPOD" . . . the total HSA Education and Communication solution.
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To learn more about HSA services, call us at 1.800.742.4455
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